Fitness bands, for example, don’t work very well… Smart glasses, for instance, have too many flaws and too few real applications to appeal even to open-minded and tech-savvy engineers. Other wearables violate the action-reaction principle: They supply too much information and too little insight. People are not interested in full synoptic scale meteorology, but rather they seek simple advice: “Take a coat and umbrella.”
It’s the same case with all wearables: People want a closed loop of action-reaction, simple do’s and don’ts, not the information and unprocessed measured numbers. Most wearables are still dumb-goods, rather than smartwatches, smart glasses and so forth. Right now, we’re transitioning between product generations. For this new generation of devices, wearables 2.0, potential beachheads are the market niches where people can benefit the most from simple advice and clear insights.
”