“in seeking to drive knowledge-sharing behavior organizations must evaluate how individuals perceive their environment’s norm of sharing as well as the perceived level of peer support, manager support, and goodwill of others within the online community. These measures can be used to understand an organization’s readiness for a online community before implementation while also providing areas of ongoing evaluation. Overall, these findings support the notion that knowledge sharing success requires greater emphasis on a climate and leadership that encourage the right behaviors rather than a focus on technology used or individual contributor characteristics.”