This interactive food wall – the Bilder & De Clercq Wall – is a screen that displays pictures of 14 food choices. With a Bilder & De Clercq app, users can scan a QR code to order everything they need for the food item they want to prepare. The app, which is linked to a credit card, makes it possible to order and pay for their purchase in three steps. The precisely measured fresh ingredients for the selected food to be prepared (usually local, organic or fair-trade products) are ready to be collected from the company restaurant’s refrigerator – along with the recipe – at the end of the day. Some of the 14 food choices change every week to keep the selection varied and fun to prepare. This concept has already won a prestigious award in New York. Early this year, the American National Retail Federation declared the Bilder & De Clercq Wall the best innovation of 2014.
The Bilder & De Clercq grocery store had previously installed a “food wall” at the Google Office in Amsterdam, in 2014.