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People had confused cultural freedom [at Automattic] with disorganization, but to the contrary, Mullenweg had created a highly efficient process. Hours on the clock, employee location, managers—Mullenweg’s philosophy was that these kinds of things were moot if the work itself got done, and that most companies engaged in a lot of unnecessary “metawork” because of these. He believed that if you removed those things, along with efficiency-destroying interruptions like email and phone calls and meetings, work could proceed more quickly and with less pain.
And though it sounds crazy, he replaced all of those things with one simple thing: blog posts.
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