Engineers by training, Rennella and his co-founder built a custom project management platform that works a bit like a trimmed down version of the communication tool Asana. It’s essentially a list of projects that every single individual and team is working on. Each task shows what needs to get done, what has already been completed, and how many hours it should take. It also shows what everyone is working on at a given time. If someone needs something, he just creates a new project.

Most importantly, the site has no notifications. To see an update or a new project, employees have to login. That’s the “pull” Rennella was talking about. Employees select their day’s work, and are not motivated by an urge to click a blinking icon.